What is Evergreen Blog Content?Evergreen content is a type of blog content that remains relevant long after it has been published and continues to drive traffic to your site year after year (like an evergreen tree that continues to grow over time).
In this guide, we are going to break down what is evergreen blog content and walk you through how to create your own evergreen blog content.
Whether you like it or not, there’s a certain amount of evergreen content that you need to have in your arsenal if you’re going to have a blog that’s going to be able to consistently attract readers over a long period of time.
You might think that you’re writing posts that are going to drive traffic to your blog right now. Posts that jump on a bandwagon, posts that give your opinion on what’s going on in your niche, or even posts that break a news story that’s relevant to your industry.
But the truth is, those types of posts aren’t going to drive long-term traffic.
As your blog continues to grow, most of your traffic will be coming from posts that you wrote months or even years ago. That’s known as evergreen content.
In this article, we’ll take a look at what is evergreen content (and what isn’t) and how to create blog content that’s built to last.
What Is Evergreen Content? A Blogger's Guide to Creating Content That Lasts
👉 What Evergreen Content is (and isn’t)
Evergreen content is a type of content that continues to be relevant years after its publication. Evergreen content continues to grow and thrive year after year like an evergreen plant.
Other types of evergreen content include:
◾How-to content (as long as the technique or tool doesn’t become outdated)
◾ Lists of tips/ideas on long-term topics
◾“Product reviews” (if a product isn’t going to change in the near future)
Keep in mind that evergreen content often needs to be updated every now and then, especially in a niche that’s growing rapidly. For example, you might need to update a post once a year just to make sure everything is up to date and all the links are working.
Examples of non-evergreen content include news articles about a new development or change in the industry, posts about a new product launch, whether it’s your product or another company’s, articles about a current trend, a TV show or anything else that is likely to end in the near future, seasonal articles such as Valentine’s Day and Christmas gift ideas (although you could consider them semi-evergreen, as they may get a few weeks of traffic each year).
While we’ll discuss some of the specific types of evergreen content later in this guide, first let’s discuss why evergreen content is so important.
👉 Why Every Blog Needs Evergreen Content
Evergreen content is extremely valuable, whether you have a blog that focuses on breaking news or new trends in your niche. If you are in the content business—regardless of how you monetise your blog—you need to spend at least some of your time writing evergreen pieces that are designed to draw in a steady stream of traffic to your site.
Evergreen content provides you with a number of advantages, such as:
◾Long-term traffic that continues to grow over time: a blog post written two years ago may now bring more traffic to your site than it did at the time of publication (which is ideally the case), as more bloggers are linking to your blog posts from their own websites—and, of course, as you continue to promote your own blog posts.
◾Better domain authority (and higher search engine rankings): The more up-to-date your content is, the more links you’ll attract to your site. This increases your site’s authority in the eyes of search engines like Google and makes it more likely to rank high in organic search.
◾ Content that generates long-term ROI: If you spend a few hours writing a good blog article, you want it to generate long-term leads (and/or affiliate income).
There are a few blogging niches that are particularly well-suited to evergreen content. Weight loss, nutrition, parenthood, money management, personal growth, and career guidance are all topics that will remain popular for years to come. While individual strategies may vary depending on what works best for you at any given moment, the fundamental strategies in these niches will remain the same, making them great evergreen niches.
👉 Tips for Creating Ever Green Content in Your Blog
Let’s now take a look at my personal process for creating evergreen content that is built to last. To create evergreen content you need to:
1️⃣ Keyword Research
One of the strengths of evergreen content is its ability to consistently rank well in search engines over time. To get the most out of this, you’ll need to do some keyword research. Pick a keyword that’s relevant to your article—a keyword that enough people are looking for (but not so popular that you can’t rank for it because of where your site is in terms of domain authority).
2️⃣ Optimization of post for Targeted Keywords
Your evergreen post needs to be optimized for your keyword. After all, there’s no point in looking for the best keyword if you don’t use it. For example, you can’t use your keyword in your SEO title, URL or meta description.
3️⃣ Create Comprehensive Content
You want your evergreen content to be as comprehensive as possible. That’s why it’s worth putting in the extra time to write it. It doesn’t have to be long, some topics can be written in a thousand words or less, but it should feel complete.
4️⃣ Create Post for Targeted Audiance
When creating evergreen content, always think about who you’re trying to reach. Who’s your target audience? What kind of person are you trying to reach? Tailor your post to your target audience’s needs. Use language that speaks to them. For example, if you’re writing for a beginner audience, try to avoid a lot of jargon.
5️⃣ Market Your Evergreen Posts
You can't just write a blog post and hope for the best. You need to actively promote it. For example, you could write guest posts and include a link back to your blog post. You could also share your blog post on social media. Or, you could include a quote from an expert (who could then tweet about your blog post). There are plenty of other ways to drive traffic.
6️⃣ Update Your Content
Evergreen content also needs to be updated on a regular basis. It’s best to update each of your key evergreen pieces at least once per year. You may discover that your post contains broken links, out-of-date statistics, or errors that need to be corrected. You may also want to include links to more recent posts and any new products or services you created since writing your evergreen post.
Types of Ever Green Content
With so many different types of blog post templates to choose from, there’s no shortage of evergreen content ideas to try out on your blog. Here are some of the best evergreen content ideas you can try out—plus some real-world (and successful!) examples to learn from.
👉 Beginner’s Guide
A Beginner’s Guide is one of the most popular types of evergreen content because it’s a great way to reach new readers who are just starting out in your niche and who may become loyal readers (and customers).
In order to create a successful beginners’ guide, it is important to think like a beginner.
🔹What was confusing for you when you first started learning about your niche?
🔹What terms or abbreviations were you not familiar with?
🔹Make sure your content is as clear as possible.
🔹Don't overwhelm beginners with too much information.
🔹Provide them with what they need to know, but don't overwhelm them with too much information at once.
Encourage them to take their learning journey to the next level by linking to other content on your site, videos on your site, and external high-quality resources.
Example :- How to Manage Unmanaged WordPress Hosting?
👉 Ultimate Guide
An ultimate guide, on the other hand, is a more comprehensive resource. It's usually intended for people who are already familiar with your area of expertise. The goal of an ultimate guide is to provide a complete, step-by-step guide on how to achieve a goal.
In order to create an effective ultimate guide, you'll need to:
◾ Divide your guide into easy-to-read sections. If your post is long, you could split it into several pages on your site.
◾Include a summary at the beginning, with links to the different sections. You could also include an infographic or other graphical summary of the piece.
◾ Explain every important detail. If you are covering a complex topic (such as how to migrate from Shared Hosting to VPS), it is important to anticipate and answer any key questions your readers may have as they read through your content. This way, your ultimate guide will be very comprehensive.
👉 Best Tools
An evergreen post that includes a list of the best tools to use for a specific task is known as a "best tools" post. This type of post may require a bit more updating than other types of evergreen posts. However, you can easily update the list of tools or add new tools as time goes on.
In order to create a good "best tools" blog post, you'll need to:
✔️ What are the advantages and disadvantages of each tool? Readers want to hear your honest opinion and have a clear understanding of which tool will work best for them.
✔️ Use affiliate links
This type of post can generate a lot of affiliate income in the long run, so make sure you use affiliate links whenever possible.
Example: Best SEO plugin for WordPress 2024
👉 Best Books
Just like the best tools post, a best books post can be a great way to drive traffic and affiliate income to a specific topic in your area of expertise (or even your entire area of expertise). To make a good best books post, you'll need to:
◾Reach out to the author of each book (if the author has an online presence) and let them know you are interested in sharing your post with them. This will be a great way to get your post out there and get some traffic and attention.
◾ Tell them what you like about the book. Don't just list all the books, tell them the main point of each book or the value of reading it.
👉 Checklist
Checklists are extremely popular. They're also the kind of content that readers are likely to come back to time and time again, making them an excellent way to engage with prospects and convert them into customers. To make a great checklist, you'll need to:
◾ Targeted Right Topic : Select the right topic: Choose a topic that has many steps that are easy to list and that readers will keep coming back to—for example, “how to edit a blog” or "how to plan for Christmas”.
◾Think about making your checklist a graphic. The aim is to make it easy to share on social media or even embed in other people's blogs (so they can link back to yours).
👉 Case Study
A case study allows you to demonstrate the outcomes you achieved for a customer or that someone has achieved with your product. In some cases, you can even create a case study of something you did yourself, such as a post titled "How I…".
In order to create a successful case study, it is important to:
◾ Include numbers: how much did traffic go up? How much did the client's return on investment (ROI) go down? Readers like to see figures, especially when they're related to money.
◾ Provide details on how exactly you (or the client) got the results you wanted: you may want to provide the reader with some easy steps on how to get started with something like this.
👉 Top Tips
Writing a top tips post on a specific topic can be a great way to create an evergreen piece of content. Consider topics that will remain popular in the future. For example, you could write a top tips post about how to handle your toddler's temper tantrums or how to write email headlines that grab people's attention.
So, how do you make a great top tips post?
◾It’s important to structure your post in a clear way: each tip should have its own section, and (particularly if you have a lot of tips) you might want to include a simple summary at the very top of your post, with links to each tip.
◾It’s also important to go beyond the basics of a list post: simple, tried and true tips are valuable, but they’re also valuable if you’re able to offer more unusual or advanced tips.
👉 Create Mix Content
A good balance of evergreen and timely content is a must for most blogs, and it should be. However, finding the right balance can be tricky.
For example, if you publish daily content to let readers know what’s going on in your industry, then most of your posts will be timely, but you’re still going to want some long-form content to help you drive traffic in the long run and diversify out of the need to post every day.
Do you have any evergreen content in your blog? This week, go through your posts and see if there’s anything you could update and improve to make it even better. You might even see an increase in traffic after the next update! If you are just starting out with blogging (or launching a new website), then take a look at my step-by-step guide to get your blog up and running quickly.
