One of the most important tools you have in your toolbox is keywords. Without them, you won’t be able to focus on your copy or collaborate with your writers to drive traffic from organic search to your PPC campaigns. Keywords are vital to the success of any website or online project and should be something everyone knows. Why are long tail keywords more important than exact match keywords?
However, long-tail keywords can be the difference between a great site and a subpar one. There are many reasons for this, but we have focused on the top five to give you some insight.
Why are long tail keywords more important than exact match keywords?
What are Long Tail Keywords?
What are long tail keywords?
Long tail keywords are the keywords that typify a topic. They are keywords that refer to specific areas on your site. For instance, if you're selling websites, your long tail keywords might be PHP (since you're programming in it – or offering support for it), Ruby, Web design/Fantastico, or even something as simple as whether you only host Windows or Linux.
It's these specific keywords that become your long tail keywords.
The idea behind long tail keywords comes from the fact that when you look at a search query graph, you'll see a long tail of increasingly focused, increasingly specialized words. Because these words are so specific, it's much easier to monetize them in any niche because people are searching for them.
Tip: When you look at your long-tail keywords list, think about what your most targeted customers are searching for. For example, in the example above, "WordPress" or "Forum" hosting is a good place to start.
How Long Tail keywords help you to drive more traffic to Your website
If you have 1000+ fans in your niche and 400 of them are generalists, beginners, or looking for information about the hobby that is ‘common’, a well adjusted, targeted site should naturally attract these people.
But what if you can also attract the other 600?
While long tail keywords tend to attract a more targeted audience, in most cases these more focused audience members are looking for specific information that only you can provide.
Catering to the smaller, narrower audience is exactly what.
Long-tail keywords play an important role in any SEO plan. These keywords are longer, more targeted phrases that are less frequently searched for but have a higher chance of converting into leads and sales.
When you focus on long-tail keywords, you can improve your website's ranking and drive more specific traffic to your site.
The first step to optimizing your website for long-tail keywords is to find the keywords that are most relevant to your company. You can do this by using a keyword research tool like Google Keyword planner to see what phrases people are looking for related to your products and services.
Look for keywords that are moderate to high in search volume but low in competition. Your long-tail keywords will fall into this category.
Another way to get your website to rank higher is by using long-tail keyword phrases in your blog post and articles. Blog posts and articles are a great way to target a variety of keywords and drive traffic to your website. Make sure to include long-tail phrases in the title, heading, and body of your blog post and article.
Along with adding long-tail phrases to your website content, you also need to optimize your image and video content for them. Adding alt tags to your images and video titles that include these long-tail phrases can help you rank for them in image search results.
At the end of the day, it’s important to monitor your progress and evaluate your site’s overall performance. Utilize tools like Google Analytics to monitor your website traffic and see what keywords are bringing in the most traffic. This way, you’ll be able to see which keywords are doing well and which ones you need to optimize.
Long-tail keywords can be a great way to improve your website ranking and drive more targeted traffic. By finding relevant long tail keywords, including them in your website content, improving your image and video content, building your backlinks, tracking your progress and so on, you can improve your chance of ranking for those keywords and drive more traffic to your business.
How Can I Track The Performance Of My Long-Tail Keywords?
One of the most important aspects of SEO and PPC campaigns is tracking long-tail keyword performance.
What is a long-tail keyword?
A long-tail keyword is a phrase that is longer and more specific than a short-tail keyword.
Long-tail keywords aren’t as searched for as short-tail ones, but they still drive a lot of traffic to your site.
You’ll be able to see which keywords drive the most traffic to your site, which ones convert the most customers and which ones need optimization.
One of the best ways to measure long-tail keyword performance is to use web analytics tools. Web analytics tools, like Google Analytics, can show you how many visitors to your website are long-tail keywords, where those visitors are coming from, and how those visitors interacted with your site. This data can help you determine which long-tail keyword is driving most traffic to your website, as well as which pages are performing best.
You can also use web analytics tools to measure the performance of certain campaigns and ad groups. These can help you determine what long-tail keywords generate the most conversions.
Another way to monitor long-tail keyword performance is with keyword tracking tools. Keyword tracking tools, like Google Keyword planner and Ahrefs, help businesses track search volume, competition and CPC of particular keywords over time.
With keyword tracking tools, you can see which keywords are driving most traffic to your website and which ones need to be optimized. You can also use keyword tracking tools to find new, potentially relevant long-tail keywords, which can help improve your overall website performance.
Apart from web analytics and keyword monitoring tools, A/B testing is another way for businesses to monitor long-tail keyword performance.
A/B testing is the process of creating multiple versions of your website or landing page, and testing them with various long-tail keywords to see how they perform.
By comparing the performance of the different versions, you can see which long-tail keyword is driving most conversions and which ones need to be optimized.
Finally, it’s important to monitor long-tail keyword performance against your overall business goals. For instance, if you’re trying to drive sales with long-tail keyword phrases, you’ll want to track your long-tail keyword conversion rate. If you’re looking to generate long-tail leads, keep track of your long-tail lead generation rate. By tracking your keyword performance against your business goals, businesses can better make informed decisions on which keywords to target and which ones to optimize.
How Can I Use Long-Tail Keywords To Optimize My SEO?
In SEO, long-tail keywords are one of the most effective strategies. Long-tail keywords are phrases that are longer and more specific, targeting a smaller, more specific audience. For instance, instead of using "pizza," you could use "best pizza delivery downtown Chicago."
Long-tail keywords play an important role in local SEO. They can improve your business’s ranking in search engines, bring more targeted visitors to your site, and ultimately, increase sales and profits.
Let’s take a look at some of the ways you can leverage long-tail keyword strategies to improve your SEO:
The Best Way to Use Long-Tail Keywords is to Optimize Your Website Content
One of the most critical aspects of long-tail keyword usage is website content optimization. This includes everything from your meta tags and headings to your body text. It’s important to make sure that your website’s meta tags include your long-tail keyword, but it’s also important to use it naturally and contextually. Google’s algorithm can pick up on keyword stuffing and can penalize you for it.
Another way to implement long-tail keywords on your website is to create location-specific pages. These pages should contain your business information (e.g., address, telephone number, hours of operation), as well as details about the services or products that you offer in that particular area.
Make sure that your location-specific pages include the following long-tail keywords:
Title tags
Meta descriptions
Body text
Google My Business: How to Optimize Your Google My Business Listing?
Google My Business (GMB) is a free, online listing service that helps businesses manage their online presence on Google.
How can I optimize my Google My Business listing?
1. Include Long-Tail Keywords in My Business Name, Address, Phone Number, and Description Fields.
2. Include Long-tail Keywords in My Categories and Attributes.
3. Improve Local SEO.
Use Long-Tail Keywords in Blog Posts: Blog posts are one of the most effective ways to drive traffic to your site and improve local SEO. You can use long-tail keyword phrases in blog posts to reach your target audience and drive more specific traffic to your site. Include long-tail phrases in your blog post titles, meta descriptions and body text.
In addition, images can be optimized for local search engine optimization (SEO) by adding long-tail keywords to the file name, the alt text, and the caption. This helps search engines understand the image’s context and makes it easier for people to find your site when they’re looking for images relevant to your business.
Conclusion
To sum up, long tail keywords are a great way to improve local SEO. Include them in your site content, create location-based pages, optimize your GML listing, use long tail keywords in blog posts, optimize your images, and you’ll see your local SEO improve and drive more focused traffic to your site.
Don’t forget to always use long tail keywords naturally and contextually to avoid penalization by search engines.
